Operational Goals
- Mission
- Promoting the preservation, succession, and utilization of cultural heritage, and enhancing the public’s enjoyment of culture
- Vision
- Creating complex cultural contents to enhance cultural heritage values
- Core Values
- Cultural Appreciation ｜ Promotion of Art and Culture ｜ Customer Satisfaction ｜ Closer collaboration ｜Strong Labor-management relationship
- Strategic Goals
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Specializing and promoting museum performance
Rate of paid theater seat occupancy
- Diversifying museum-specialized content through exhibition-related performances
- Popularizing museum culture through family performances
- Increasing the public’s opportunities for cultural appreciation
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Expanding the availability of cultural products
Cultural products sales volume
- Developing cultural products and improving their quality
- Strengthening the marketing & promotion of cultural products
- Expanding sales channels (online special sales) for new growth
- Improving the decor of museum shops
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Service quality control
Customer satisfaction score
- Invigorating food and beverage sales
- Improving the use of museum space
- Enhancing visitors’ satisfaction of convenience facilities
- Reshuffling the integrated online system and membership program
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Expanding museum collaborative projects
Average number of daily exhibition audience
- Running special exhibitions
- Expanding publications including the exhibition catalogue
- Expanding educational projects
- Forming and operating a collaborative council
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Strengthening Organizational Charts and its capability
Improvement of the personnel management system
- Improving the Organizational Chart and its personnel management system
- Strengthening the administration of Organizational Chart goals
- Improving employees’ capabilities
- Promoting an Organizational Chart culture of communication, sharing and participation
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Activities
- Culture & Art Promotion
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- Showing performances related to museum exhibitions
- Discovering local high-quality musicals to deliver a moving experience, for the growth of creative musicals
- Creating various culture and art programs for families and youths
- Design & Promotion of Museum Cultural Products
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- Designing and introducing unique cultural products, drawing from the museum’s cultural assets
- Promoting the use of our cultural products through many distribution channels
- Convenience Store Improvements
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- Offering food and beverage services based on visitors’ preferences and consumption tendencies
- Providing a convenient guide of exhibition information via mobile
